I really am not the person to give a proper critic of anything that Paula Scher, Pentagram, or MoMA do. I’m to much a fan of all three. I could spend an infinite amount of time wandering around MoMA, and I could probably spend an equally lengthy time hanging around the Pentagram offices watching those briliant people do what they do.

Anyway, the new MoMA identity is really wel done. I noticed the new look when I recieved my Febraury 2009 Catalogue from them. I love it. Good stuff. Much better than the AGO identity.